The Market for “Alternative Medicine” Products

Madhulika Banerjee

 

An analysis of mainly Ayurvedic products in post-colonial India and contemporary Europe as well. This paper will offer a categorization of these products and an analysis of them in the light of how the market has sought to use this knowledge system, in the process of reconstituting it. The effects this has on two things, the knowledge system itself, i.e. in terms of what would be considered relevant, efficacious, etc., and how those outside the market would retain a relationship with it, are also discussed.

 

(Personal publications)

 

banerjee_seminar.pdf — Madhulika Banerjee, Whither [Où va…] indigenous medicine, Seminar, no. 489, May 2000 (Unhealthy Trends. A symposium on the state of our public health system).

banerjee_policy.pdf — Madhulika Banerjee, Public policy and Ayurveda. Modernising a Great Tradition, Economic and Political Weekly, March 23, 2002, pp. 1136-1146.

Madhulika Banerjee, Power, culture and medicine: Ayurvedic pharmaceuticals in the modern market, Contributions to Indian Sociology, Vol. 36, No. 3, 2002, pp. 435-467.

banerjee_market.pdf — Madhulika Banerjee, Local knowledge for world market. Globalising Ayurveda, Economic and Political Weekly, January 3, 2004, pp. 89-93.

 

Two unpublished manuscripts are also to be found in the Shared Web section of this website.